Worked with
Marketing leadership and AI systems for B2B growth. The systems that turn marketing into a real growth function.
Different starting points. Same job: clarity at the top, execution underneath.
Agencies optimise for output. I optimise for outcomes. Most growing B2B companies need a CMO long before they can justify one full-time.
I sit inside your business, take ownership of results, not just tasks.
No six-month search. No equity. No overhead. CMO thinking from day one.
Workflows, automation, data flow. Running while you sleep, owned by your team.
Six areas where strategy meets execution.
Positioning, messaging, visual identity, tone of voice. Said the same way, everywhere.
ICP, value proposition, integrated campaigns. Built to execute, not present.
Content factories, competitive intel, lead gen. Documented for your team.
KPIs, structure, marketing-sales-product alignment. Teams that know why.
Pricing and offer, feature messaging, sales enablement. What the market actually hears.
Targets, metrics, visibility. Marketing that knows if it's working.
Most companies don't have a marketing problem. They have a clarity problem.
18 years in B2B marketing. I've led GTM at AWS, Criteo, Brevo. I've also built from zero, with no playbook, no team, and a deadline. I work where strategy meets execution. The hands-on, technical side of the work is where I'm happiest.
Full story →
e-Attestations had 16 years in the market, a strong product, and an invisible brand. No marketing engine, no pipeline attribution, no category ownership in TPRM. Called in to lead a rebrand. Ended up building the entire marketing function from scratch.
Brevo had acquired 6 companies in 18 months and needed to unify them under a single brand with a clear market position. Series B, 750 employees. The ambition was global. The infrastructure wasn't there yet.
Assurly had completed two years of R&D, secured seed funding, and reached MVP. The product was ready to launch. What was missing was the strategic foundation: brand positioning, GTM, an acquisition plan, product front-end design.
During Criteo's IPO on Nasdaq, a decision was made to enhance marketing to make a mark in the US market. The company needed stronger global growth strategies and cross-functional alignment across APAC, EMEA, and NAM.
"We had a great product and no way to tell the world about it. We needed to evolve: new clients, new markets, a new identity that matched our ambitions. We brought Miri in for a rename and rebrand. She ended up building our entire marketing function from scratch, from positioning to pipeline to the systems that keep it running."
"Miri shaped our 360 marketing plan, drove our rebrand and website relaunch, and created a clearer, stronger identity. She improved how marketing and sales connect and brought thoughtful leadership and consistent results. A great match for any SaaS marketing role."
"Miri has been mentoring our marketing team and has been a great partner. She delivered a clear audit, identified key improvements, and helped us build and carry out a strong marketing strategy. Across lead gen, branding, and positioning, she brings valuable tools and guidance."
Focus4ward is the fractional CMO and AI marketing systems practice of Miri Blum, a senior B2B marketing leader who built marketing at AWS, Criteo, and Brevo. For founders who need a CMO and for CMOs who need AI, Focus4ward audits the marketing function, builds the AI systems to run it, and leads execution, then leaves those systems running inside the team. Based in Paris, working globally.
A senior marketing leader who runs your marketing part-time and on a flexible basis, instead of as a full-time hire. You get CMO-level strategy and execution without the salary, the equity, or the long search. It fits B2B companies past product-market fit that need senior thinking before they can justify a full-time CMO.
Same seniority, different commitment. A CMO is a full-time executive on your payroll. A fractional CMO brings the same strategic depth part-time or by project, embedded in your team but without the permanent overhead. For many growing companies, fractional is how they get CMO-calibre leadership years before a full-time role makes sense.
Far less than a full-time CMO's salary, benefits, and equity, because you pay only for the time you need. Engagements range from a two-week audit to a multi-month embedded retainer, so the cost scales to the scope. The point is senior leadership you can access now, sized to where the business actually is.
When you have product-market fit but marketing is still figuring itself out, or when you have a capable team that needs senior direction during a strategic moment. If you are carrying the marketing gap yourself, or your CMO has no time to think or build, that is the signal.
The layer above the tools: shared context, workflows, and measurement that make AI actually move the business instead of sitting in individual chat windows. I build these so they run inside your team and keep working after the engagement ends.
Most fractional CMOs deliver strategy and team coaching. I do that, and I also build the AI marketing systems that keep running after the engagement ends: shared context, automated workflows, measurement layers your team owns. The audit points to the fix. The fix gets built, not just recommended. That is the wedge: a CMO who codes the systems, not just the slides.
Marketing should move the business. If yours isn't, we should talk.
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