ABOUT
I founded Focus4ward to help B2B tech companies succeed through the power of strategic focus and alignment.
With 17+ years of experience, including a decade in B2B tech, I’ve helped companies at every stage, from startups to unicorns, grow strategically by ensuring that every marketing effort is part of a bigger picture. By honing in on what truly matters, I empower businesses to achieve clarity, maximize their resources, and generate sustainable growth.​
Get to
know me
What sets me apart is a unique blend of creativity and business acumen. I honed a passion for storytelling in my early career in B2C, and I combine that with data-driven, results-oriented marketing strategies. I believe that storytelling in B2B is just as important as it is in B2C, as businesses ultimately sell to people. However, I never look at branding or campaigns in isolation—everything I do is part of a larger strategy that drives real and , measurable business outcomes.
My experience is truly global. I’ve lived and worked across three continents, helping brands expand and succeed in APAC, EMEA, and North America. This international exposure has shaped my flexible and adaptable approach to marketing leadership, allowing me to integrate seamlessly into any team, regardless of culture or environment. I believe in building meaningful connections and empowering teams, acting not just as a consultant but as a true partner in driving growth.
Based in Paris, I collaborate with clients globally, bringing a hands-on approach to every project. Whether you’re looking to refine your brand, scale your operations, or drive strategic growth, I provide the expertise and leadership you need to thrive in a competitive market.
Why work with me?
01
I've done this before.
02
I have global experience.
I have successfully launched and expanded brands, products, and teams worldwide, spanning APAC, Europe, and North America. I’ve worked and lived on three continents and my experience gave me a deep understanding of the complexities involved in global marketing operations and the effort required to extend beyond your primary market. If this aligns with your goals, let’s do this together.
03
Unlike agencies or consultants, I don’t stay on the outside. I immerse myself within your team, providing hands-on support. I prioritize what’s necessary at the right moment, whether it’s strategy or execution. My goal is to empower your marketing team and enhance collaboration within the crucial triangle of marketing, sales, and product.
My experience spans early-stage startups to scaling companies, including unicorns and the ‘big four.’ I have seen all types of business models and leadership styles, giving me a clear understanding of what great looks like. I’m skilled at extracting best practices from established environments and effectively applying them to smaller structures to foster success.
I'm a part of your team.
My approach
