The Brevo Case

About Brevo

CRM & Marketing platform tailored for SMBs. Scale-up Series-B ($160m), +750 employees. 64M€ ARR.

Challenge

• Brevo was an established French brand specializing in email solutions for SMBs.

• The company’s goal was to transition into a global CRM provider, capable of offering enterprise value.

• The company acquired 6 start-ups in 18 months without a defined product marketing or Go-To-Market strategy.

Solutions I deployed

GTM strategies • Rename and rebrand • Product marketing • ENT lead generation • Brand positioning • Stakeholder influence • Cross-functional alignment • Change management

Results

• From 64M to 100M in ARR - Centaur status

• +30% New product adoption

• +25% YoY campaign growth

• +65% Brand uplift

Brevo is now acknowledged as a top CRM provider globally

Key Results

+30%  Product adoption

+65%  Brand uplift

+700% Engagement

Website: www.brevo.com/