The Assurly Case
From an MVP to first paying clients
About Assurly
A neo-insurance solution offering digital mortgage insurance direct to consumers and through partner companies as white label.
Challenge
After two years of R&D, Assurly successfully secured its initial seed funding.
The product has reached the MVP stage and was ready to be launched.
Support was needed for brand positioning, Go-To-Market strategy, acquisition planning, and product front-end design.
Solutions I deployed
GTM • Brand positioning • Brand & product design • Acquisitions strategy • Cross-functional alignment • Partner strategy
Results
From zero to XM in ARR
+22% User acquisitions
+800% Media presence
+3 Strategic partners singed
Assurly currently holds a position in the top 100 in the FinTech industry
Key Results in 3 months
+22%Â User acquisition
+100Â Paying clients
+800%Â Media presence
Website www.assurly.com