The Criteo Case
From a french retargeter to a global Ad-Tech giant
About Criteo
A Global AdTech company that has been listed on Nasdaq since 2014, with a valuation of 2.6 billion in 2016, it stands as one of France's most esteemed unicorns.
Challenge
At the time of Criteo’s IPO, a choice was made to boost its marketing initiatives to establish a stronger presence in the US market. While their product was robust, their branding and positioning were not as compelling, necessitating an improvement. This led to the development of more robust global growth strategies and the facilitation of cross-functional collaboration.
Solutions I deployed
Brand Positioning • Brand Strategy • Brand Activation • Brand awareness • Cross-functional alignment • Events • Product Marketing
Results
From $988M to $1,7Bn in Revenue
+121% Lead gen CVR YoY
+77% Brand visibility
+602% Engagement
Criteo transitioned from a French retargeting company to become one of the top AdTech firms globally
Key Results
+121%Â Lead generation
+77%Â Brand visibility
+602%Â Social engagement
Website: www.criteo.com